Book more projects
This is the main job. The ad puts your work in front of nearby owners and developers, and asks for one clear next step: a form, a message, or a call.
Ads, one seat on the crew
Hyperlocal ad videos that book more projects.
A hyperlocal ad video is a short Facebook or Instagram ad, shot on your job sites and shown to people in the towns you actually work in. We write it, shoot it, and get it live, then send the leads to you so you can book more of the projects you want.
What is a hyperlocal ad?
It is an ad aimed at a small, specific area instead of a whole state: the towns you serve and the kind of person who buys your work. A contractor in Hamilton has no use for a click from Billings. Keeping the ad close to home keeps your budget on people who could actually hire you.
It also changes what the ad can say. A viewer who recognizes the valley, the job, and the crew is looking at a neighbor, not a commercial.
Meta ads for contractors, built from real video.
Most contractor ads run on stock photos and generic offers. Social media ad videos do what a stock photo cannot: they show your equipment, your finish work, and your people. That is the proof a buyer is looking for before making a large decision.
Facebook and Instagram are also where your buyer is before they start searching. A search ad waits for someone who already knows what they need. A video ad can put your company in front of them first, so your name is the one they remember when the project gets real.
What it helps you do.
Hyperlocal ad videos for contractors are built for more booked work. The rest follows from being the company people in your towns have already seen.
Pull in better leads
Targeting by town and need, plus a few smart questions, keeps out tire kickers so your time goes to people who need your service now.
Grow revenue
You can see every lead, your cost per lead, and your return on ad spend in your private client portal, so the budget follows what is actually booking work.
Attract top talent
Good operators and foremen watch ads too. Footage of your crew, your equipment, and your jobs shows them where they would want to work.
How a campaign runs.
- Tell us the work you want more of and the towns you serve
- We set the campaign direction and write the scripts
- We shoot on your job sites and coach you if you appear on camera
- We build the form, message, or call setup and get the ads live on Facebook and Instagram
- Leads come straight to you, and you consult, quote, and close
- Each month we review what worked and cycle in fresh ads
Need the full lead program? See contractor advertising. Want your organic content from the same shoots? See construction social media marketing and construction video production.
The footage behind the ads.
Real film from working job sites. Click any film to watch it full screen with sound.
Straight answers.
What is a hyperlocal ad?
A hyperlocal ad is shown to people in a small, specific area, like the handful of towns your crews actually work in, instead of a whole state. For a contractor, that means your budget goes toward people who could realistically hire you.
Are Facebook and Instagram ads good for contractors?
They can be, because they reach the buyer before that person starts searching. Results depend on your market, your offer, your budget, and how fast you answer. Video of your real work gives the ad something a stock photo cannot: proof.
How many ad videos do I get?
One to three ad videos a month. At the end of each month we look at what worked and cycle in fresh ads for the next round.
How much do I have to spend on ads?
You choose your ad budget. We recommend a number based on your towns and your goals, but it is your call.
How fast do the leads come in?
The goal is leads within the first day of launch. Meta's system can take about a week to learn who should see your ads, so expect results to build over that first week. Results also depend on your market, your offer, and your budget.
Do I have to be on camera?
No. If you want to appear, we write the script and coach you through it. If not, your crew and your work carry the ad.
Can these ads help me hire?
Yes. The same job site footage can show operators, foremen, and tradespeople what it is like to work for you. Hiring ads have to follow Meta rules for employment ads, which limit some targeting, so we plan those campaigns differently.
Do you close the leads for us?
No. We bring the leads and handle everything up to that point. Consulting, quoting, and closing stay with you, because nobody sells your work better than you do.
Do you work outside Montana?
Our focus is Montana. Work outside the state is taken on as limited flagship engagements, so ask if you have a fit in mind.
Hyperlocal ads across Montana
Limited partners each season
Put your work in front of your town.
We take a small number of trades companies at a time, so each one gets the full crew. Applications are read personally by Corey.