Ads, one seat on the crew

Qualified leads, not wasted calls.

Most contractor advertising chases everyone and lands nobody worth having: stock photos, generic offers, and calls from people who were never going to hire you. We build every campaign around one person, your ideal client, and the goal is leads in the first day, not the first quarter.

Apply to work with us Book a 15 minute call

A worker sprays water onto the rear chute of a concrete mixer truck.

You came looking for ads. You get one to three ad videos a month, aimed straight at your ideal client and built to put real leads in your hands fast.

StrategyConstruction photography Construction video Contractor websites Social mediaContractor advertising

What's included.

Planned around your schedule, shot on your job sites, and edited for where it will live.

One to three ad videos a month

Built on a campaign direction that moves your business forward. We write the script, coach you on camera if you appear, and shoot on your job sites.

Built for the response you want

A form, a message, or a call. Each ad is designed around the action that brings you business.

Filters for quality

Targeting and a few smart questions keep out tire kickers, so your time goes to people who need your service now.

Refreshed month to month

At the end of each month we look at what worked, then cycle in fresh ads for the next round.

What advertising for contractors should be.

Focused campaigns connected to your goals, your service area, and the projects you actually want. Strong creative from your own jobsites. A clear destination. And honest measurement of the inquiries, not just the impressions.

Advertising works best when it amplifies a reputation that already exists. It puts your strongest work in front of more of the right people, more often.

Hyper local Meta ads

Facebook and Instagram campaigns built from your photography and film, aimed at homeowners, buyers, and applicants in the exact towns and areas you serve.

Growth area targeting

Campaigns drawn around the specific areas where you want more work or more hands, so every dollar lands in front of people you can actually build for or hire.

Retargeting with project footage

People who visited your site or watched your films see more of your work, so your name stays in front of them while they decide.

Recruiting campaigns

Ads that show your crew and equipment to the operators and tradespeople you want to hire.

Who it is for.

Builders and contractors who want more of a specific kind of project. Companies entering a new market across Montana. Trades who are hiring and need more qualified applicants. Owners who have tried ads before and watched the budget disappear without a single good call.

It is built for established operations with a real pipeline.

How Kiln does it differently.

Kiln works like a general contractor for your marketing. One relationship, one plan, and a coordinated crew of specialists in photography, film, web, social, and advertising. No W-2 payroll, no benefits, no equipment to buy, and no new department for you to manage.

An ads specialist working alone has to beg for creative and send traffic to a website they cannot fix. Our ads strategist works beside the photographers and filmmakers capturing your projects and the web specialist building your landing pages. The creative is real, the destination is built for the campaign, and the message stays consistent from first view to first conversation.

No money spent chasing everyone. We set the target with you and say no to campaigns that will not reach it.

What it leads to.

More conversations with the right buyers. Applicants who already know what your crew looks like. A message that matches your website, your social channels, and your reputation, so every dollar builds the same brand.

Advertising is the fastest lever in the system, and it works best on top of the proof the rest of the crew builds.

Why it works better with a crew.

An ads specialist working alone has to beg for creative. Ours sits beside the crew shooting your projects, so every ad is built from real footage of your work, and the message holds from the first view to the first conversation.

What you have to do.

Tell us the work you want more of and the towns you serve, and choose your ad budget. We will recommend one, but it is your call, because it depends on your business and your goals. We handle everything until the ads are live. When leads come in, it is your turn: respond fast, consult, and close. Every lead, your cost per lead, and your return on ad spend live in your private client portal.

Everything shows up in your private client portal, built in house at Kiln.

See how the creative works: hyperlocal ad videos for contractors.

We bring the leads. You close them.

Hyperlocal Facebook and Instagram ads, reviewed each month with fresh ads cycled in. Here is who does what.

Our side

Set the campaign direction and write the scripts
Coach you on camera and shoot on your job sites
Target your ideal client by town and need
Build the form, message, or call setup that sends leads to you
Upload the ads and get them live
Review what worked each month and cycle in fresh ads

Your side

Choose your ad budget. We recommend, you decide
Respond to leads quickly, ideally the same day
Consult with the lead on their project
Quote the job, close the sale, and book the work

Who this works for

Custom home buildersBuilders marketing DevelopersDevelopers marketing Heavy civil and utilityHeavy civil marketing

Straight answers.

From the field notes
How to choose a construction marketing agency.
How to market a construction company, from the ground up.

Can you just make the ad and let us run it?

Yes. We can script, coach, shoot, and edit one ad video a month and hand it over ready to run, so you place it with your own budget.

How fast do the leads come in?

The goal is leads within the first day of launch. Meta's system can take about a week to learn who should see your ads, so expect results to build over that first week. Results also depend on your market, your offer, and your budget, and each month we cycle in fresh ads based on what worked.

Do you close the leads for us?

No. We bring you qualified leads and handle everything up to that point. Consulting with the client, quoting, and closing the job stay with you, because nobody sells your work better than you do.

Can ads help me hire?

Yes. Recruiting campaigns show your crew, equipment, and culture to the tradespeople you want, and make it easy for them to raise a hand.

Contractor advertising across Montana

The rest of the crew

Photography

Hire the ad team. Get the crew.

We take a small number of trades companies at a time, so each one gets our full attention. Applications are read personally by Corey.